Supporting Literacy with LIFE on LIFE!!!

Hello everyone!

LiteracyHere is a great blog article by Claude Hamilton that I wanted to share. As vary few of you probably know, this week in Nova Scotia is Literacy Action Week.  This is a huge cause that Leighann and I support and wanted to reach out to our followers and bring this to their attention. Have a read and enjoy!!

All the Best in Life,

Alex Nickerson

November 5, 2015Claude Hamilton 3 Comments

Hi everyone!

Many of you have heard of the LIFE on LIFE initiative we have launched at the LIFE corp. I’m very excited about this and wanted to give you some insight on how I’m working it into my life. In 2007, when I became business partners with Orrin Woodward and Chris Brady I learned they had a charitable foundation called All Grace Outreach.

All Grace Outreach is a Christian charitable organization committed to helping those in need. Its main focus is spreading the gospel throughout the world, and helping abused, abandoned, and distressed children and widows.

When I first began donating, I did it in small amounts. At first, I just gave on Sunday mornings at the denominational services we have at our Leadership Conventions. As time went on, I became increasingly interested in giving and serving more. As I learned more about Orrin and Chris, I continued to believe in who they were and what they believed.

A few years ago, I was asked to sit on the board at AGO and take some responsibility for dispersing funds. I take this obligation seriously and am diligent about who I give money to. Recently the AGO board members realized that the AGO could do more and serve more if it had someone to drive it forward. At the time we were coming to this realization, Chris Swanson popped up. I will do another blog post just on Chris in the next few days, but in short, he is amazing and will do amazing things for AGO. I feel great being apart of the AGO and hope to continue to be allowed to serve on its board.

Over the years, I have given money to many different causes, with no rhyme or reason. Sometimes the right person asked, and other times my heart was feeling generous, whether it was sponsoring local hockey teams or slipping some cash to a teenage couple that was surprised with the news they were pregnant. Sometimes it was faith-based, like local churches or mission trips and sometimes it wasn’t faith based at all, like kids showing up at my door to be sponsored or to sell apples or cookies. I have a rule of thumb, if a kid knocks at my door, I buy everything they are selling!

As I sit here and write this, I’m actually remembering all the places people or causes I have given money to, and in a selfish prideful moment, I’m feeling kind of proud of it. I have never actually sat down and made a list or tried to remember them all, but as I sit here now and make a mental list, I am mildly impressed with myself. That said, I wasn’t very organized in how I gave—I just gave.

I also really developed a preference for giving anonymously. I don’t know why I took a fondness to it so much. It just feels great giving and not expecting any glory or anything in return. The second best is giving and only you and the people you’re giving to know. I like the feeling I get when I give and very few people know. It’s almost like its proof that I’m doing it for the right reasons. I’m in no way trying to highlight my charitable history, but instead am trying to outline how I’ve given in the past—with no real direction.

Every year, my wife, Lana, likes to participate in an Angel Tree program. The Angel Tree program is run across the globe, with many different local sponsors. Its aim is to supply gifts and food bank supplies to children and adults during the holiday season. When you select an “angel,” you are given the age and gender of the child or adult you have chosen to shop for, so you can try to make the gift as personal as possible. The Enfield Angel Tree Food Bank runs an Angel Tree program, if you’re in the Nova Scotia area in looking to find out more. 

Lana’s contribution to the Angel Tree program started when we were incredibly broke. We didn’t buy gifts for each other for many years, but she would take a couple of the Angel Tree angels and buy gifts for a few kids. It started with one, then a few, and I think this year she will do over one hundred children. She makes it a lot of fun and takes some of our friends along with her. They’re all so excited to buy gifts for children that they will never meet.

I envied the simplicity and impact of her effort, and I tried to do a few things like it. I wanted to buy turkeys and give them to families in need during the holidays, but you wouldn’t believe the red tape involved in that. Next, I decided I would roam the supermarkets the weeks before Christmas and buy groceries for people when they approached the till. (I was asked to leave a few stores.) Last year, while I was driving with Wyatt to buy gifts for his Mom, I saw people on the sidewalks asking for spare change. I looked at Wyatt and started pulling up beside anyone I saw begging and gave them each a 50-dollar bill. It was a rush, but I saw many leave their corner almost immediately. Hopefully they went for a meal or warmer clothing, but I suspect some of them went to buy drugs or alcohol.

Essentially, I haven’t been that organized when giving money away. I thought about starting my own charitable organization like my friend Tim Marks did in Haiti, but it seemed like a lot of work that someone could de better and more efficiently then I could. Plus, though Tim handles his charity with class and no ego and its his personal passion, I saw many other people who were seeking glory more for themselves than to really make a difference; I didn’t want that accusation ever leveled at me.

With AGO, I feel like I am doing the Lord’s work. That said, I feel as I’ve been blessed so much that I still have more privilege to give. My sons are two and four, and they will grow up with a blessed life, but I want to teach them to work, not to earn, but to work to learn and to work to serve.

By setting this as an example, and by serving others, it teaches the principles I want them to learn. The only problem was, though I knew I wanted to serve and contribute, I didn’t yet have a cause that stirred my soul.

I sit in my office, surrounded by all the books I have read. I don’t like putting books on my shelf I haven’t read. So if you see it on my shelf, I have read that book. I humbly acknowledge the impact that associating myself with all these magnificent authors has had on me. I know that I get to live the lifestyle I have today, and provide for my family the way I can because of what I have learned reading over the years.

I always believed that a man who can read and doesn’t is as disadvantaged as the man who cannot read. With that thought, my heart began to stir and I realized I had found a cause I could pour my heart and soul (and effort and money) into.

I quickly called Chris and Orrin and began asking them questions about how to go about chasing this new dream. To my surprise, the same thoughts had been brewing in their minds. LIFE helps a small hard working group of focused people create financial freedom. We help the majority of people get debt free and lead better lives, but we were missing the disenfranchised and disadvantaged. After discussing this, the founders decided the literacy cause lined up with our core values and also was in line with what we do at LIFE. We want to give back in the markets we operate in, not just with AGO, but also in a way that helped anyone from any belief system, race, ethnic group, etc.

We started taking a portion of the profit from each LIFE subscription and putting it towards supporting LIFE on LIFE. The first organization we supported was in North Carolina where our head office is located. Now we are ready to branch out.

I am excited to support this as a LIFE founder, of course. I’m ready to collaborate with organizations and utilize LIFE resources to serve and make the biggest impact possible. I am also excited to personally contribute my time, money, and influence to support this cause.

In the Nova Scotia area, we are thrilled to announce that we’ll be contributing and supporting Literacy Nova Scotia.

The goal of Literacy Nova Scotia is to “work to ensure that all Nova Scotians have equal access to quality literacy, essential skills, and lifelong learning opportunities.”

Literacy Nova Scotia has a respect for all its members of learning communities. They are actively moving forward to help these learners reach their goals and fulfill their potential. They’re ready to help all learners, and they respect individuality, culture, and diversity.

They’re responsible with their funds, and I feel confident that by donating to Literacy Nova Scotia, we can help to make a difference in our local area.

This week, November 1-7, is Literacy Action Week. During this week, there are information sessions and other activities held across NS. In addition, literacy-related meetings are held with government officials. The goal of this week is to share information and support adult literacy across our province and local communities.

CTDwTThUkAA8d8bYou can find out more information about Literacy Action Week on Literacy Nova Scotia’s website.

In addition, you can contribute to Literacy Action Week’s social media awareness by posting a selfie with the Literacy Action Week poster.

Don’t forget to use the hashtag #LIFEonLIFE, #LiteracyChangesLives, and #LAW2015 so that we can see your pictures! You can tag me on Twitter and Facebook, and be sure to tag and follow Literacy Nova Scotia, as well.

I’ll be posting another blog in the coming days, which will give you more information on Literacy Nova Scotia and the awesome impact they’ve had in NS.


Pick Your Curve – Life Leadership and Power Curve Success

I heard Chris Brady give a talk on the weekend about the power curve vs the “bell” curve. I was so impressed with this talk I had to share an article that Chris Brady wrote on this same subject. This is such a great example on how true success is achieved today. Enjoy!!

Alex Nickerson

Posted on | 16 Comments

I have often taught that we don’t know what we don’t know. But sometimes, we don’t know what we think we know. And this second condition can lead to erroneous conclusions and frustrated efforts.

When I was a child in elementary school, one of my teachers had the nerve to teach me something I didn’t want to learn. She shared with us how the colorful objects we see really aren’t that color, but rather, the range of light waves of the color spectrum that are reflected by the surface of the item make it appear to be that color.


And then my Dad taught me about the “birds and the bees.”

Double woah.

Here I was, cruising along on my BMX bike, wearing tube socks and thinking I had the whole world figured out. And then in an instant I discover that the way I thought everything worked was entirely wrong – twice!

Unfortunately, this condition isn’t confined to childhood. As adults, we are susceptible to the same “knowledge bias.” We think we know how something works when we actually don’t. And usually, we are very cock-sure in our incorrectness. It’s a condition I like to refer to as passionate ignorance. We are wrong, but we are certain we are right.

At Life Leadership, we are in the business of setting people free. For the vast majority of people who are in debt and struggle with their finances, we offer debt freedom through our Financial Fitness product suite. For committed, hard-working high-achievers, we provide a compensation program that authorizes people to sell our products and build teams of people who do the same thing. This is a shot at financial freedom. And, perhaps most importantly, for the few who are disenfranchised, disabled, or victims of disaster, we offer functional freedom through our Life on Life Initiative. We developed this terminology about “setting people free” and the three categories of freedom to explain our fundamental mission and how we strive to offer something for the whole spectrum of people and their particular situations.

But there is more to the story.

Most of us, without even realizing it, think of the world like the old “bell curve” we remember being graded upon in high school. We automatically think people and their performance fall into a normal distribution, or what is officially known as a “Gaussian” curve of distribution. I am sure you are familiar with what it looks like, but here it is nonetheless.


And in the case of the population of people in the markets in which Life Leadership operates, as described above, this bell curve of normal distribution describes very well what we see. A few at the high-end choose to take advantage of our pay plan and actually build the business. Most people are in the middle, merely using our Financial Fitness products to whittle down their debt (these people may or may not be “signed up” in our business). And a few are at the “bottom” of the curve in dire need of our help, because they truly can’t help themselves.


But when it comes to describing the actual performance (read: results) of those who attempt to achieve high-level success, those who embrace our pay plan and determine that they want to use it to make money, things don’t follow the Gaussian bell curve, or normal distribution at all.  For this case, we must dig into the reality of how success actually “works.” You see, when it comes to success, and especially high-level success, what we think we know just isn’t so.

To demonstrate what I mean, let’s consider an endeavor totally outside of Life Leadership, such as being a professional actor/actress instead. The stage, the screen, the lights, the money, and the fame all have a strong appeal on those with such talents. We hear of high paychecks and we see outlandish lifestyles. We see the glitz and the glitter and the glossy gossip magazines. But we all know that only a few are fortunate enough to make it to this high level, and, thinking the bell or Gaussian curve describes the situation, we assume there must be a lot of people, in fact, most actors and actresses, who are somewhere in the middle, with a few terrible ones down at the lower tail of the curve. We all know this intrinsically, and yet we have it wrong!

According to leader of Google’s “People Operations”, Laszlo Bock, in his book Work Rules!, Screen Actors Guild data published in 2008 show that the financial results of actors does not follow a Gaussian curve at all, but rather what is called a “Power Curve” (or perhaps also a decaying exponential).

Power Curve

According to Bock, “Very roughly, the bottom third of active SAG members made no money from acting in 2007, and the next third earned less than $1,000. The next group, between the 68th and 95th percentiles, were paid between $1,000 and $100,000. The 95th to the 99th percentile actors earned between $100,000 and $250,000. And the top 1 percent earned over $250,000. The top 1 percent of the top 1 percent earned even more: Will Smith was the highest-paid actor, with over $80 million in earnings, followed by Johnny Depp ($72 million), Eddie Murphy and Mike Myers ($55 million each), and Leonardo DiCaprio ($45 million).” [italics added]

So for professional actors/actresses, the curve of distribution, roughly plotted, looks like the following:


Notice that it is not the normal Gaussian bell curve at all, as we all would assume it would be, but rather a power curve. Notice also that the super high achievers at the extreme top end pull the average income way above the median. This means that most people are not average, but actually – wait for it – most people are below average! Stop and think about that for a minute. Most people are below average! (Oh! They’re not going to want to hear that!) Notice that fully 1/3 of the actors/actresses made no money! And the next third only $1,000! That’s two thirds of all the actors and actresses making next-to-nothing!

All of this goes against what we think we know. But if you really study this and understand it, you’ll quickly see that this curve for actors and actresses is exactly how success works in all categories where a government or artificial imposition is not placed upon results. Plot the financial results of people in professional sports, country singers, those who launch tech company start-ups, and even authors of books, and the results are similar – following a power curve and not a Gaussian bell curve.

Enter Life Leadership. In November of 2011 we proudly launched our company with world-class personal, professional, and financial development information and service products. We authorized distributors to sell those products for an immediate sales margin of 25% (a higher margin than many professional salespeople are paid), and then added a compensation plan on top of that sales margin to reward them for also building teams of people who did the same thing (merchandise our products and build teams to do the same). We worked really hard to minimize costs to run the enterprise and formulated a pay plan that paid very generously to the people making the sales.

Next, people joined, worked hard, sold our products, and built teams. Some people prospered and made enough money to live on, making the building of our business their professional career. A handful achieved really high levels of income, while many others only made a little. Many signed up and never did anything, riding off into the night after buying our starter kit never to be heard from again.

Each year, we publish a comprehensive “Income Disclosure Statement” designed to show the exact results of everyone who joins, whether they ever worked the business hard or not, or just signed up and rode into the night. And inevitably, someone looks at this data and says something like, “Only the people at the top make any significant money,” or, “most of those people aren’t making any money.” This criticism didn’t make any sense to us, from our angle, because we simply put a compensation plan out there that pays extremely well, and fairly at various levels all the way along the path of progress. It doesn’t discriminate in any way based upon race, creed, color, age, gender, or anything you can name. It is strictly pay-for-performance. So we have tried to explain it in different ways. But still, there will always be someone out there who says, “only a small percentage make the money.”

In a way, we can see their point. Why shouldn’t more people make more money? Why shouldn’t there be a bunch of people making a medium amount, for instance? How come there isn’t a larger percentage of people “in the middle” making the money our pay plan delivers for those levels? We’ve got a pay scale that rewards effort along the entire journey! And the 25% sales bonus is paid to everyone at every level no matter how long they’ve been with the company or how big their business is. What gives?

What gives is that our population of Life Members is not properly described by the Gaussian bell curve we all carry around in our heads, but rather by the Power Curve that depicts the results of all true performance-only systems (such as professional acting described above). Leave people free to achieve and perform in any endeavor, and you’ll get a power curve. Life Leadership and its compensation plan are no different.

This is very important to understand, and it applies to all areas of life, not just participation in Life Leadership’s compensation plan. High achievers are way ahead of the rest of the pack, and their results skew the scale and pull the average way above the median. What this means is not that one should avoid undertaking a performance-based endeavor, but rather that one should not falsely impose an erroneous bell curve in order to “analyze” the “odds of success.” With power curve situations averages are misleading because they are pulled upward by the lofty achievement of the top performers. And in true performance-only situations, there is no comfortable middle where a large percentage of the participants can hang out and do “pretty good.” Ultimately, one either makes it within the upper 1 or 2 or 5th percentile, or one doesn’t see much reward (at least financially speaking). As we said before, just apply this reality to professional sports, the arts, business start-ups, direct sales, and the like, and you will see that it is true again and again. Our false application of the bell curve simply won’t properly describe these “free to perform” situations. Such a map, in essence, doesn’t match the territory.

This is simply how the world works. In fact, the only alternative is to create a system wherein outside forces eliminate the upper possibilities based upon performance so that everybody instead gets a decent result but nothing big is available for high achievement. This, in fact, is exactly what most jobs provide. In such scenarios you will never hit it big (it’s not even available), but you can count on a steady flow of at least something for the fat middle of the pack. Some will get a little bit more, others will hang out at the bottom, but most people will be kept clumped together in the comfortable middle.

And this brings us full circle to the exact reason we launched our company in the first place. We wanted a legitimate alternative to a closed system of enforced mediocrity. We wanted to provide a legitimate shot upwards, without restriction, that would be available to anyone who chose to work that hard, learn that much, and stay at it that long. As cofounder Orrin Woodward often states, “We don’t promise easy. We just promise worth it.”

So ultimately, we have two choices in life. Find a closed system with outside forces that artificially impose a safe and “comfortable” bell curve, a situation with no chance of high highs but very little worry about low lows. Or, conversely, enter into a power curve situation where there is not much reward unless you perform mightily. It is one or the other.

It is ultimately up to each individual to choose which is right for him/her, and what God has designed and called him/her to accomplish. Just don’t apply bell curve analysis to a power curve situation and call it “unfair,” or a “scheme” or a “pyramid.” And then likewise, those who live in the power curves of life shouldn’t denigrate bell curve situations for being stifling and without upward mobility. Each is for whom it’s for.

Just make sure you choose wisely. Bell curve people are miserable in power curves, and power curve people are miserable in bell curves.

Pick your curve and live it with verve!


Chris Brady

Getting to Know Kaizen Leaders: Alex and Leighann Nickerson

Hey everyone,

Here is a post about Leighann and I that my good friends Claude and Lana Hamilton had written for their blog. This was originally posted a few months back on Claude’s website. I’ve had a lot of people ask me about it, so I thought I’d repost it for the few people that maybe didn’t see it.

We owe all our successes to Claude and Lana. We appreciate them so much and all that they do. I hope that you enjoy the article. It was great being interviewed by Bethany; Leighann and I really enjoyed getting to know her better, as well.

This is an awesome time in LIFE Leadership!

I hope you enjoy it as much as I do!

Getting to Know Kaizen Leaders: Alex and Leighann Nickerson

Originally published on CLAUDEHAMILTON.COM
written by Bethany Sampson


When I first met Alex and Leighann (via Skype, that is) I was struck by their outgoing and enthusiastic nature. Parents to four children under the age of five, the married couple of six years is still full of energy and zest, talking easily about their woven past and their exciting plans for the future.

Both Alex and Leighann were still in university when introduced to this industry. Leighann, a kinesiology student at Dalhousie University in Halifax, Nova Scotia, was studying with the intent to pursue medicine. Alex, a small business and entrepreneurship student at St. Mary’s University, also located in Halifax, planned to execute his business education in a traditional route.

Leighann, at nineteen years old, was introduced to the profession first, describing this as the “night [her] whole life changed.” She’d expected to make money the conventional way: go to school, get a good job, and then work 45 years. Realizing that she could live her dreams and one day be a stay-at-home mom was an opportunity that changed everything for her, and she committed from the very start.

As a single female in a couples-dominated industry, Leighann set forth on her own, hoping to achieve success and freedom, while also paving the way for those that would follow behind. She described this experience as a way to show other women that “it doesn’t matter if you’re a couple or if you’re a single, the opportunity is the same or everyone. As long as you commit and follow the pattern, it can work.”

Still, this experience was not without challenges, and Leighann remembers saying in response to other couples, “Well, of course they can do it. There’s two of them!” Claude, she assured me, was always able to help her focus on the positive, by reminding her that when she makes the money, she would get to keep it all.

When Leighann began, she was insecure, had low self-esteem, and was afraid to talk to people. She’s able to laugh now at the irony, as she was getting into a people business. Claude and Lana began directing Leighann to books and CDs, while providing her with constant encouragement, which is what allowed Leighann to grow in what she calls her “incubation period.”

“It really just became eliminating distractions,” Leighann says. “Staying focused on the prize, and just putting my head down.”


With the help of this focus, Leighann met her now-husband, Alex, for the first time in 2001 by sponsoring him through his sister. Leighann was looking for anybody ambitious, focused, and outgoing. Alex’s sister and brother-in-law thought of him immediately. Alex was a full-time university student at the time, but Leighann recalls him recognizing the opportunity immediately. He, too, saw this as a chance to achieve financial freedom.

Alex was a business student, but he saw this profession as a more outside the box approach to what he had been studying. He was excited to learn more, as he saw this as a chance for both he—and others—to change the directions of their lives and move ahead.

Though Alex was ambitious from the start, the journey was not without challenges as he stepped outside of his comfort zone. He struggled, initially with public speaking, laughing at the memory of his first attempt. Leighann, he says, describes it as a special evening, occasionally using the word “terrible.” Alex struggled to relate to the crowd, but as he grew older, more experienced, and delved into learning as much as possible, meeting people and public speaking became easier.

Claude also played a part in Alex’s success, lending life experience to the then-25-year-old Alex, who describes his younger self as “very young, very immature” and lacking life experience. Since then, Claude has become more than just a mentor to Alex, but also a friend. Alex describes him as someone you can go to anytime to help overcome anything. The two, Alex says, are best friends—brothers of sorts—with Claude even standing at Alex’s wedding.


Today, Alex is able to name his business as one of the greatest things in his life, as it’s given him and Leighann the ability to live the life they’ve always wanted. Despite the personal success it has brought, they’re both quick to say their favorite part of the business is helping other people.

“The only way it works for you is if you help other people.” Alex says. “There’s no success without helping other people create success,” he says.

Alex now finds himself lending advice to those embarking on a journey in this industry, encouraging them to “dive in and learn all [they] can.” The only thing he says you need to begin is a “hunger level to learn.” Once you know what you’re doing, it all comes down to hard work.

“Dive in with both feet and we’re going to show you the ropes,” Alex says. “The faster you go, the more exciting everything gets.”

For Alex and Leighann, the most exciting chapter has just arrived—parenthood—bringing with it a new set of challenges.



The couple has four children—Jaxon (5), Marik (4), Baileigh (3), and Brooklyn (8 mos.). Though they had kids before Claude and Lana, they still found their mentors to be a huge resource for them in learning to balance their business with marriage and kids. Leighann says it’s with Claude and Lana’s guidance that she was able to figure out how to be a mom and a business owner and Alex’s wife, and how to do of all of those things really well.

The two also point out how the skills and knowledge they’ve acquired as business owners has helped to make them better parents. They describe parenting as “raising little people to be responsible adults, and to eventually become leaders themselves,” which is why they find the skills and knowledge of both roles—parent and business owner—often coincide.


Thanks to their hard work and their business’ success, Alex was able to leave his construction job when their youngest son was just ten months old. Getting to both be stay-at-home parents is something Leighann says you can’t put a price on. This lifestyle also allots them the time and means to embark on international travels. They both laugh as they attribute their fresh tans to a recent trip to Mexico, and tell me with enthusiasm about their many upcoming adventures taking place across North America in the next few months.

This freedom, they say, is a direct result of the decision they both made to pursue this alternative route and the hard work that followed.

Together, they’re looking towards their bright future, already excited for what it might bring.

“We’re really just getting started,” Alex says. “We haven’t even really made our true mark in this yet.”


Financial Fitness is Making a Difference: From Repairing Credit to Repairing Lives

I wanted to repost this article from the Life Leadership Blog from a few months ago. This is one of the great success stories with the financial fitness program. Make sure you scroll to the bottom of the post to watch Orrin Woodward Explain the Financial Matrix that so many people are stuck in today. Continue to watch my blog for updates just like this one.

All the best in LIFE,

Alex Nickerson

Best-selling author and leadership expert, Orrin Woodward, shares profound advice in his recent book, The Financial Matrix. He says, “Get out of DEBT and stay out of DEBT!”

Financial Matrix - Financial Fitness ProgramWoodward continues, “When the masses awake and learn Financial Literacy, I can promise you the banker cartel will tremble in its fiat paper boots. For only then will the people stop enslaving themselves for things they do not truly need and the game of musical chairs will end. Further, when the people set themselves free, then we are in the moral position necessary to demand the government to set itself free from the Financial Matrix also. Isn’t it hypocritical, in other words, to demand our government to be debt free when we are not debt free ourselves?”

The thought of being free from financial bondage is nearly inconceivable for most Americans. The stress of debt consumes and controls people’s lives, just like it affects almost every decision that one makes. Often, the blame for financial chaos in a person’s life is poor financial discipline–which leads one to wonder–why are people making such poor financial decisions?

There are several reasons to point at, but the common culprit seems to always come back around to poor financial literacy. People are not being taught basic financial principles. In Woodward’s book, he describes how being financially illiterate is like being trapped in the “matrix” (from the 1999 movie script, The Matrix); …”a world that has been pulled over your eyes to blind you from the truth…a prison that you can’t smell, taste or touch…a prison for your mind.” In comparison, the financial matrix has the same effect; leading one to question, how did I get here? Despite doing everything “right,” most people are still feeling trapped financially–with no way out. Nearly everyone is affected by this invisible world until the truth is learned and the proper principles are applied; only then can people set themselves free.

Currently, there are countless stories being shared all across Life Leadership of people getting out of debt. Imagine being debt-free yourself, and then helping others achieve freedom from the financial matrix, too. One such North Carolinian couple is doing it right, both personally and professionally.

Paul and Sandy Northup followed the rules like everyone else. Sandy earned her MBA in accounting and Paul earned a degree in communication, where he spent the majority of his career working at IBM. After the real estate “bubble burst” in 2008, Paul lost his job and their world fell apart. Paul and Sandy learned a lot from that experience, and it inspired them to start their business, A+ Credit, in 2010. Their mission in starting the company was to give people a second chance at repairing their finances.

Northups - Financial Fitness Program

When the Northup’s were first introduced to Life Leadership, they were skeptical, but optimistic; however, the idea of adding something else to their already busy life seemed impossible. It wasn’t until they received information on the Financial Fitness Program that they became intrigued. They obviously wanted to help their own clients improve their credit, but it wasn’t until Financial Fitness and Life Leadership that they recognized their passion to help people repair their lives.

Since getting involved just eight months ago, Paul and Sandy have achieved tremendous success. Their first month in business, they won the Financial Fitness sales contest which rewarded them a check for over $17,000 plus a free vacation to Hawaii. Since then, they have significantly ramped up their speed, achieving a leadership level that puts them in the top 1% of income earners in the field. Because they have experienced significant personal results from applying Financial Fitness into their own lives, they decided to implement the program into their credit repair company, as well.

Financial Fitness ProgramThe decision to bring Financial Fitness (FF) into their company was simple, and they knew that offering financial fitness to their clients was the only real shot they had at helping them escape the financial matrix. Currently they offer the FF program to each of their clients that sign up for services. They raised their overall price by $100 (the cost of one financial fitness pack) and increased their service fee by $20. In addition, A+ Credit immediately connects the client with a financial fitness coach – a professional business owner involved with Life Leadership. The coach is there to help and encourage the new client through the course.

“I saw the opportunity to give my clients so much more value than simply repairing their credit and then sending them back out without the knowledge they needed to really change their lives.  Until Financial Fitness, we were only putting on a band-aid. Since seeing these positive results, we have now started to offer the LLR Corporate program to our clients who own businesses.” -Sandy Northup

The Northup’s are excited about the opportunity to help others get debt free, but ultimately they want to get financially free themselves so they can lead and influence even more people on a much larger scale:

“Life Leadership has completely changed our lives. It’s changed our focus and given us the ability to dream again.  We are working towards our freedom and KNOW that we will have it.  In just 6 months, we replaced my husband’s salary, and he was able to leave his W-2 job to come and work at our company (which enables me to be there less and spend more time with our five children).  We’ve lost so much time over the years – working.  It’s liberating to start to gain some of that time back.  We are living our dream together now and working together for our freedom.  We are still working really hard to help people change their lives, and running as fast as we can; but now we have the tools we need to really make a difference–not only for our family–but for our friends and clients, too! Financial Fitness is the first step for anyone wanting to escape the financial matrix.-Sandy Northup

Congratulations Paul and Sandy, on behalf of the entire Life Leadership community, for your exceptional leadership and growth. Keep rocking!!!

We would love to hear from you in the comments section! How has Financial Fitness improved your life?

To learn more about how to escape the Financial Matrix with the Financial Fitness Program, check out this excellent video by Orrin Woodward:

Life Leadership: The Life You’ve Always Wanted

The All New Life Leadership Forums

Hey everyone,

I wanted to do a post on the amazing forums website that Claude Hamilton thought of.  It’s a great way for members, customers & prospects to get answers to their many questions.

Thanks to Chris Brady and the head office for putting this all together, this is a great tool for all the members of Life Leadership.

Orrin Woodward wrote an awesome article about my best friend Claude Hamilton that everyone should read and if you know him personally you should leave a comment and share your thoughts.

Click on this link and enjoy the article.

All the Best in LIFE,

Alex Nickerson


1st Annual Kaizen Round Table House Boating Trip

Hello everyone,

I just wanted to give a few details on our first ever Kaizen Round Table House boating trip. Leighann and I flew out to Toronto on July 22nd and were picked up by our great friends Paul and Tara Ferrusi.  We than drove up to Bobcaygeon and the Kawartha Lakes.  After getting to Bobcaygeon we headed to the grocery store and loaded up on food.  We than got dropped off at Happy Days Houseboats on Piggott Lake and began to unload our stuff into the kitchen and bedroom of our luxury house boat.  Captains were chosen for each one of the house boats, Wayne MacNamara was to captain his boat and Terry Franks for ours.  We then met Frank (Owner of Happy Days) and he gave us the run down of everything we needed to know about our boat.  Then came the practicing of docking the boats and getting use to the controls, Wayne and Terry were naturals from the get go.  We stayed at the dock the first night as the rest of our party came throughout the night. IMG_1720

The next morning we set sail for Wolf Island, which is a 3 hour steam from the dock.  We got to go through the Locks systems in the Trent waterways. Trent Waterways was founded in 1833 and today have 44 Locks and 39 Swing Bridges.  It was really cool going through the Locks as we watched the water lower and rise depending on the lake we were entering.Image 2

As we entered Lower Buckhorn Lake we decided to head for Deer Bay and try out the Blob. This is where things became interesting. As we blew it up, all we really could go by was the video from my last post on how to use it.  So Claude jumped in the water and tied it to the boat.  All we could do next was use trial and error method to launch people off the blob.  The first day we set it up it was in the middle of the boat and we tried to jump from the top of the boat and catch our balance on the blob, then crawl out the end. Vary few made this happen, but the one that did make it out got launched at 14 – 16 feet high. That was just enough to entice us to try again in Day 2.IMG_1723

We then docked on Wolf Island for the night were a had an amazing supper.  After we got everything cleaned up after supper we all went out by the fire and got to share in the vision of our Life businesses. It was an amazing night that we got to share with the top Leaders in Kaizen.IMG_1737

Each boat had a designated couple that would cook breakfast and supper for the boat.  These were also a highlight of our trip, the food was incredible and we definitely were never left hungry.  Scott Staley went fishing and even landed a great size pike for supper, even thou there wasn’t any takers.

We talked all night and PDCA our lack of progress with the blob and day 2 was better. On this day we tied the blob to the side but now it was at the back of the boat and we could hop on from the lower level and crawl out to the end.  Their was a few small injuries on day 1 that limited the number of people willing to give it an attempt.  The best for me from the day was this video of Denis Leger doing a complete flip in the air. Enjoy.

Day three’s plan was for us to steam over to Big Island to camp for the night.  This would take a big chunk of our day, so we got up at the crack of 8am started breakfast and wanted to be on the water by 9 at the latest.  As we pushed our boat off the island and started to set sail, we noticed our second boat was floating towards the shallow rocks.  At that very moment we heard the sound of metal grinding against rocks.  Come to find out they had hit the rock pretty hard while backing up.  Claude got them to shut their engine off, we then used our boat to pull them to the middle of the lake to assess the damages.  As you can see by the picture they broke the propeller pretty good.  Happy Days come to our rescue with a new propeller that arrived by speed boat a few hours later. ImageWe had a few hours to kill waiting for the propeller so we decided to throw the anchors down and play a few games.  The ladies on one boat and the men on the other.    Once we installed the new propeller we decided to get our last day of blobing in.  This was by far the best day.  It was like we were dialed in.  A little less air in the blob,  and we were hitting new heights.  A couple of high lights from the blob was watching Terry Franks jump on the blob and fight his way out to the end (which was the toughest part) then get launched.  Another impressive moment was watching my wife Leighann attempt 2 times to make it out to the end without success and getting catch in the rope both times, then attempting a third time with success.  This is a picture of Leighann above the tree line, one of the highest launches of the weekend.


As we finally got under way to Big Island we were told that the Locks close at 4:30pm.  This meant that we wouldn’t make it thru Lock 31 in time to get to Big Island for the night.  We then found a marina while looking for a few supplies and fireworks.  They didn’t have a lot to choose from and didn’t have any fireworks.  They told us about this amazing location where we could dock close by for the night and even had two guys come out on a zodiac to make sure we found the right spot.  It was the best location by far, our own private island on a quiet lagoon. IMG_1746They then took Joce into town by zodiac and picked up some fireworks and came back.  We started a fire and ate supper.  As it got dark we began setting up for the fireworks.  Claude cleared the ground for the set up of the fire works and he got me to light them off.   We had the ladies stay on the top of the boat while us men set up a truly awesome firework display.  Here is a short video of the fireworks.

The end of the night concluded with all of us gathered around the camp fire talking about the next 12 – 24 months and the strategy we are going to use.

The last day we got up bright and early at 9am and steam back to the Happy Days dock.   As an added bonus Claude decided to meet all of us at The Keg for a closing out supper which is one of my favorite places to eat.  Thanks for an awesome meal pal.

I want to say a special thanks to Claude and Lana Hamilton for helping set this week up and for supper at The Keg, also to Wayne and Raylene MacNamara for finding the house boats and organizing the costs.  Also thanks to Terry and Anne Franks and Jean and Tammie Belenger for being amazing  boat mates. Also like to say congratulations to Joce and Cynthia Dionne, Denis and Lisa Leger, Scott Staley, and Stuart & Carrianne Hall for all being part of the first official Kaizen house boating trip.  What ever you do run hard and be at next years trip, this was an unforgettable 5 days.  If you were part of this round table trip or someone who would like to comment feel free at the bottom of the page.

All the Best in LIFE,

Alex Nickerson

LIFE And The KAIZEN Explosion

Hey Everyone, I just wanted to repost this awesome post by Claude Hamilton. You have to watch these 2 videos and see whats in store for all the Kaizen leaders. Lets made it so Claude has to buy those flyboards. Its going to be awesome!!!


All the Best in LIFE,

Alex Nickerson


This is seminar weekend coming up and as I look at the lineup of speakers across the country, I am very excited for everyone. The LIFE speakers we have are exceptional and we don’t put people on stage who don’t have a great growing business. So whatever location you are at, you can rest assured that you have an amazing speaker.

Wayne MacNamara and Joce Dionne are two of my favorite speakers. I obviously am biased as they are also huge leaders on the KAIZEN team.

The LIFE Business is Awesome

Since LIFE started, every organization we have has grown. Although the LIFE opportunity is not dialed in as awesome as we want it to be yet, for only being a bit over 1 year old, it’s growing like crazy.  It’s an unbelievable feeling to watch people start up a business for less then the cost of a tank of gas, to watch them build a community AND have awesome high quality, great priced products to market. To build a profitable business that makes a difference in their lives, not just in money and time but in all the 8 F’s.


I’m super proud of all the Kaizen teams; you guys are just crazy good at what you do! Kaizen has a goal to break 20  LIFE Coordinators this year. We call it KAIZEN 20. Anyone who is qualified as a LIFE Coordinator by July will all be going House Boating!

I am including a video of something that looks like a blast to do when we go house boating! Its called the “blob” and I just think if myself and Wayne MacNamara jump off the roof of a houseboat onto a Blob….we can launch Joce Dionne so high that we break a world record!!!

I invite all Kaizen Coordinators to come house boating. Any Coordinators by December will be invited to go snowmobiling in Northern Quebec for New Years! Everyone remembers how Kaizen performed in the KCB campaign – we aren’t competing with anyone this time, we are just setting the standard and raising the bar.

I have set a personal goal based on the Kaizen 20. If we succeed in helping 20 new Coordinators break in Kaizen, I am going to purchase 2 Flyboards to use on the lake I live on. Maybe we will call them the Coordinator Flyboards and only make them available to be used by LIFE coordinators!! Here is a video how much fun we can have on these Flyboards!  Maybe all the Coordinators can come with me to take the Flyboard course, we would have an awesome time!
Fight Fiercely